![]() ![]() ![]() According to a Barracuda Labs study, fake profile users are female 97% of the time.Īnother way you can figure out if an account is fake or spammy is by gauging their interaction. If the image turns up a few times on a few different social media accounts under different names, you've got yourself a fake account.Īnd keep an eye out for questionable female profile pictures. It's always a good idea to cross-check profile pictures or cover photos with Google Images. Spammers and fakers usually have what I like to call ‘magazine profile pictures and cover photos.' There's always something off about them-they're either too perfect or trying too hard to be inconspicuous. Pictures are also a big tipoff-you can tell a lot from a profile picture. □□ As a valued reader, you can save $100 if you act now! Sale Ends Wednesday! CLICK HERE TO LEARN MORE Yes, there are communities devoted to creating fake profiles and spamming Pages. If you run a Phoenix plumbing company, but 2,000 of your total 3,500 Facebook fans are from Bangladesh or India, it should raise a red flag (because it's definitely raising a flag for Facebook). If you click over to a profile and don't see updates or if you notice the profile is associated with any like exchange groups, they're probably spammers.Īs a Facebook Page owner, you should know who your target demographic is and where they live. In fact, studies show that 43% of fake profiles have never even updated their Facebook status. Phony Facebook accounts usually show less activity then the average user. Most of the time you can tell if a fan is fake by looking at location, profile and cover photos and how often they interact with your Page. Whether fans were bought or not, you need to know how to identify them so you can remove them and avoid being dinged by Facebook. ![]() Unfortunately, many small business owners have paid the price because they weren't aware that buying likes is a bad business practice that results in penalties. If a Page tries to game the system (e.g., by buying likes), it's just a matter of time before their content is dropped too. Facebook has been fighting spammers and fake profiles for years.įacebook Pages with low true engagement, spammy posts, too many engagement requests and deceiving information are penalized and dropped from the news feed.īeyond poor content, Facebook can tell the difference between phony fans and the real deal. Pages that provide the most relevant content and have high true engagement have the best chance of appearing prominently in the news feed. In mid-2013 and early 2014, Facebook made big changes to their news feed algorithm in an attempt to filter out spammy and poor-quality content. You end up losing a significant part (if not all) of your reach and engagement. When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or not), they remove your Page updates from the news feed. Fake Fans Hurt Engagementįacebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back. In this article I'll tell you how to spot fake Facebook fans and what to do about them. In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
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